When tasked to create the look of the Yahoo Fantasy Basketball campaign I wanted to create something that spoke to basketball fans.
Basketball is a quick, nimble, but high action game, and I wanted this campaign to reflect that.
Yahoo has the benefit of being the official fantasy partner of the NBA, so it was important to make this feel as genuine to the league as possible. I merged NBA aesthetics with Yahoo Fantasy’s to create a brand new look that spoke to both audiences.
Role
Art Direction
+ Lead Design
Landing page featuring the new design aesthetic for the 2019/2020 campaign
Here is a look at the variety of color, typefaces, and logo placements that I explored in the initial design phase. To create parity with the NBA I leaned into their look but also kept it consistent with the previously created Fantasy campaigns.
Color exploration
Type exploration
Logo placement exploration
Here is the final look executed in 970x250 billboard banners.
Two different styles are utilized to stand out on both light, and dark websites.
I worked with our partner Troika, art directing 3D basketball objects to help create a fun visual component. These would be used to further blow out the campaign and show all our offerings.
I applied the look across various executions, including email, and social.
A sample of Email templates created for the CRM team.
Static image for instagram/snapchat stories
Static for facebook feeds