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When tasked with creating the general aesthetic and branding of this event, I wanted to invoke the feeling of exclusivity and luxury that Dewar's wanted. The keyhole is the perfect vehicle for this, making the party seem like a secret that we were all in on. Since gifting was a big part of the ask, we made sure everyone left with a goody bag, or box. I was especially excited to create a mood board for the cake.
Photography by Noah Fowler